Sabre Hospitality And BookLogic Team Up To Drive Hotel Growth In UAE, Turkey, Qatar, And Saudi Arabia

Saturday, November 9, 2024

Sabre Hospitality partners with BookLogic to drive hotel growth in UAE, Turkey, Qatar, and Saudi Arabia, enhancing distribution and boosting regional development.

Sabre Hospitality and BookLogic Join Forces for Middle East and Africa Expansion

Sabre Hospitality, a division of Sabre Corporation, has forged a groundbreaking partnership with BookLogic, a renowned technology platform aimed at maximizing hotel revenue and profitability. This alliance is set to boost distribution and retail capabilities, with a targeted focus on growth within the Middle East and Africa (MEA) regions, particularly in the UAE, Turkey, Qatar, and Saudi Arabia. Both companies share a commitment to innovation, aiming to amplify regional influence and operational efficiency.

In the initial rollout, up to 1,200 hotels from BookLogic’s portfolio will gain access to major Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS), establishing direct connections to global markets. Future phases will expand to include integration with online travel agencies (OTAs) and BookLogic’s extended distribution channels, offering hoteliers a comprehensive suite of marketing and operational tools. This distribution strategy will empower hotels to optimize guest engagement, streamline operations, and broaden market reach.

Sabre Hospitality and BookLogic will also focus on cutting-edge technologies, including payment automation, dynamic packaging, and alternative regional distribution networks. Recognizing the hospitality industry’s evolving needs, the collaboration aims to support hoteliers with integrated solutions that enhance guest experiences and simplify operational processes. This partnership sets the stage for sustained growth in the MEA region, positioning both Sabre Hospitality and BookLogic as central players in advancing travel technology.

“Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By utilizing the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.”

SynXis and BookLogic: Expanding Reach in the MEA Market

This collaboration leverages Sabre’s SynXis Retailing platform, bolstering the range of features available in the MEA—a primary growth area for Sabre Hospitality. SynXis, a leading global platform for hospitality commerce and distribution, connects hotels to over 600 distribution channels, backed by a cloud-based system that streamlines operations and offers valuable insights across channels.

Integrating BookLogic’s expertise, this partnership expands hotels’ market presence and enhances their operational efficiency. This synergy supports hotels in refining revenue strategies, providing tailored guest experiences, and enhancing their sales and marketing initiatives. Together, they deliver an integrated system that promotes seamless connectivity and efficient multi-channel management, empowering hoteliers to excel in a competitive market.

“Joining forces with Sabre Hospitality represents an exciting milestone for BookLogic as we extend our innovative distribution and travel tech capabilities to the SynXis platform,” said Oral Yigitkus, Founder of BookLogic. “This collaboration enhances our sales and marketing reach, strengthens our combined presence, and opens new growth opportunities for both companies. It is a natural fit, combining our expertise in distribution with Sabre Hospitality’s innovative technology.  Our deep understanding of the independent hotel market and Sabre Hospitality’s global technology create an integrated ecosystem that enhances operational agility, increases corporate sales network and maximizes revenue potential for our mutual clients.”

With shared investments in the region, Sabre and BookLogic are committed to supporting independent hotels and small groups by providing localized services in regional languages. The partnership equips these hotels with essential tools for success in a rapidly shifting market, including advanced two-way technology and APIs, tailored to the MEA’s specific demands. This approach enables hoteliers to engage guests effectively and optimize revenue in a dynamic, competitive landscape.

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