Qatar’s Tourism Strategy Strengthened By The Launch Of ‘Visit Qatar’ TV Channel

Saturday, October 19, 2024

Qatar’s tourism reaches new heights with the launch of the Visit Qatar TV channel, powered by Es’hailSat, showcasing the nation’s attractions to millions across MENA.

Qatar’s tourism sector has made remarkable strides with the introduction of the Visit Qatar TV channel, an innovative platform that showcases the nation’s wide array of travel experiences and vibrant events calendar. This channel, created in collaboration with Es’hailSat, Qatar’s top satellite provider, will be broadcast across the Middle East and North Africa (MENA), further positioning Qatar as a premier global tourist destination.

The agreement to launch the Visit Qatar channel was signed at a special event by Eng. Abdulaziz Ali Al-Mawlawi, the Chief Executive Officer of Visit Qatar, along with Mr. Bin Ahmed Al-Kuwari, CEO of Es’hailSat. The channel will be transmitted via the Es’hail-2 satellite, located at the 26° East hotspot, a position renowned for its extensive coverage and large viewership across the MENA region.

Highlighting Qatar’s Culture and Attractions Globally

The Visit Qatar TV channel aims to advance the country’s tourism strategy by offering prospective visitors an in-depth look at its cultural, historical, and contemporary attractions. The channel’s programming will showcase Qatar’s stunning landscapes, luxury accommodations, fine dining, world-class sports arenas, and lively cultural events. It will also provide up-to-date information on upcoming events, strengthening Qatar’s image as a destination worth visiting year-round.

Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, expressed his enthusiasm for the project, saying, “Qatar is an exciting global travel destination and has been receiving millions of visitors annually from across the globe over the past few years. This partnership with Es’hailSat for a dedicated tourism TV channel will showcase the diversity of the country’s tourism offering and promote its robust calendar of events.”

Enhancing Visitor Experience in Hotels

This new channel is set to greatly improve visitor engagement, as hotels across Qatar will include Visit Qatar in their in-room entertainment systems. Guests will be able to explore the country’s tourist offerings, from its natural wonders to its bustling urban areas, all from the comfort of their hotel rooms. This convenient integration allows travelers to stay informed about local attractions and easily plan their activities, enriching their overall stay in Qatar.

Mr. Ali Bin Ahmed Al-Kuwari, CEO of Es’hailSat, highlighted the importance of the partnership, stating, “Es’hailSat is delighted to power Visit Qatar’s TV channel and showcase the most attractive travel and tourist destinations across the State of Qatar via its satellite hotspot. We believe that Es’hailSat’s experience in providing advanced satellite services to the public and private sector in State of the Qatar, in addition to premier broadcasters across the Middle East and North Africa, aligns perfectly with Visit Qatar’s objective of enabling the development of the tourism sector through new initiatives.”

Boosting Qatar’s Tourism Industry

The launch of the Visit Qatar TV channel follows an extraordinary year for the country’s tourism sector. In 2023, Qatar welcomed an impressive four million tourists, and the momentum continued into 2024. By September of 2024, Qatar had already attracted 3.7 million visitors, marking a 28% increase compared to the same period in 2023.

A significant portion of this growth comes from the Gulf Cooperation Council (GCC) nations, with residents from Saudi Arabia, the UAE, Kuwait, Bahrain, and Oman flocking to Qatar. The country’s family-friendly environment, easy access by land, air, and sea, and the wide range of activities available make it a top choice for quick getaways, longer vacations, and cultural visits.

By partnering with Es’hailSat, Visit Qatar is aiming to extend its reach even further, using satellite broadcasting to attract a broader international audience. The new channel will be instrumental in driving demand by spotlighting Qatar’s luxury hotels, shopping destinations, sports venues, and rich cultural heritage.

Es’hailSat’s Key Role in Qatar’s Tourism Push

Es’hailSat, which powers this initiative, has a well-established presence in the region, providing a wide range of satellite services for broadcasters, telecommunications providers, and government entities across the MENA region. With over 15 years of experience and two satellites positioned at the strategic 25.5/26 East location, Es’hailSat ensures consistent and independent coverage throughout the region.

The Visit Qatar TV channel will leverage Es’hailSat’s cutting-edge technology and vast coverage, bringing Qatar’s tourism offerings to millions of viewers across crucial regional markets.. This partnership is a crucial step in showcasing Qatar as a leading tourist destination and capitalizing on the latest satellite technologies to enhance its global visibility.

A Promising Future for Qatar’s Tourism

With the launch of the Visit Qatar TV channel, Qatar’s tourism industry is set for further expansion and global recognition. As the country solidifies its reputation as a premier destination for family-friendly vacations, luxurious experiences, and cultural adventures, the new channel is expected to play a vital role in bolstering its presence in the global tourism landscape.

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