Qatar’s Prestigious Zulal Wellness Resort Names Ammar Samad As Dynamic New General Manager, Chiva-Som’s Strategic Choice

Thursday, October 31, 2024

Zulal Wellness Resort in Qatar, guided by Chiva-Som, welcomes Ammar Samad as General Manager, set to elevate wellness experiences with visionary leadership.

Chiva-Som International Health Resorts, a world leader in wellness transformation, is excited to announce Ammar Samad as the new General Manager of Qatar’s Zulal Wellness Resort by Chiva-Som. Bringing over 20 years of experience in hospitality, Samad offers a unique mix of leadership skills, industry knowledge, and a strong commitment to wellness, all aimed at furthering Zulal’s mission of delivering holistic well-being and unparalleled guest experiences.

Samad’s career reflects a steadfast dedication to excellence. As he steps into his role at Zulal Wellness Resort, he is poised to enhance the resort’s reputation as a top-tier holistic wellness destination. In his previous positions, Samad adeptly handled comprehensive operations, consistently delivering exceptional guest services and driving optimal business outcomes. His past achievements include the successful opening and management of renowned properties within Doha’s hospitality scene, especially in spa and recreation services, solidifying his expertise in both hospitality and wellness.

Originally from the United States, Samad brings a global outlook to his hospitality role. He holds a bachelor’s degree in business administration and marketing from La Roche College and has furthered his education at Georgetown University. His commitment to lifelong learning has sharpened his capabilities in project management, quality assurance, financial strategy, and executive leadership. Believing that wellness is integral to genuine well-being, Samad’s leadership philosophy aligns with the resort’s vision, blending Traditional Arabic and Islamic Medicine (TAIM) with contemporary health practices. He values the brand’s focus on both hospitality excellence and community wellness, aligning with Zulal’s mission and Qatar’s national emphasis on health and education.

Samad’s decision to join Zulal Wellness Resort by Chiva-Som is deeply rooted in his personal commitment to wellness, which he seamlessly integrates into his daily life. His reasoning goes beyond professional alignment; it’s about values that resonate with his own beliefs. “Wellness is more than a professional focus for me; it’s a lifestyle,” Samad shares. He was particularly drawn to Chiva-Som’s core values: putting people first—both guests and employees—and embracing wellness as a shared commitment, not just a tagline. “I truly believe that wellness practices can transform lives, and I am honoured to be part of Chiva-Som’s mission to share this philosophy with guests from around the world,” Samad says.

Samad’s personal wellness journey began when he realized that his former work-centered lifestyle was affecting his physical and mental health. Shifting toward a balanced routine, he incorporated regular movement, rest, recovery, and nutrition, leading to remarkable improvements in his energy, mood, and mental clarity. This transformative experience drives his leadership style and harmonizes with the resort’s comprehensive wellness philosophy.

Zulal Wellness Resort by Chiva-Som remains the Middle East’s premier wellness destination, celebrated for its unique integration of sustainable wellness practices with rich Qatari culture. Under Samad’s guidance, the resort continues its mission to enhance guest well-being, offering a retreat for relaxation, rejuvenation, and a respite from everyday demands.

Krip Rojanastien, Chairman and CEO of Chiva-Som, extended a warm welcome to Ammar on his new role: “We are delighted to welcome Ammar to the Chiva-Som family. His leadership, dedication to wellness, and deep understanding of the region make him the perfect fit for Zulal Wellness Resort by Chiva-Som. We are confident that Ammar will lead the resort to even greater heights, while ensuring that each guest experiences the true essence of wellness that defines the Chiva-Som philosophy.”

« Back to Page