Thursday, November 7, 2024

Hollywood stars Elsa Pataky and Chris Hemsworth unveil Abu Dhabi’s vibrant blend of culture, adventure, and tranquility, making it the ultimate escape destination.
Hollywood icons have joined forces with Experience Abu Dhabi to highlight the city’s dynamic blend of culture, adventure, and relaxation, crafting an inviting showcase of what Abu Dhabi has to offer. With its ideal weather and countless activities designed for every traveler, the city beckons visitors to experience its wonders at their own pace.
The two-year collaboration was launched with a visually captivating campaign film, featuring the pair on set, lost in thoughts of a much-needed escape. Infused with humor and action, the film captures their shared realization that it’s time for a break, as they envision the unforgettable moments awaiting them in Abu Dhabi—a destination with something for everyone.
Elsa commented on putting family first: “When it comes to family holidays, Abu Dhabi has it all. Whether it is for us as a couple or a family, every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do. Whether it’s theme parks with exciting roller coasters, dune bashing and horse riding in the desert to catching the best wave, Abu Dhabi has it all and is now our must-do holiday spot.”
Chris reflected on creating memories: “We’re thrilled to partner with Experience Abu Dhabi. Abu Dhabi’s got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime—you can tell how special it was since the kids didn’t want to leave. We’ve loved everything about the culture, the people and the experiences. It’s a place where we can unwind, and relax, with the feeling of being at home. We’ve travelled the world, but Abu Dhabi has captured our hearts. We’re already planning for our next trip!”
The phrase “Could Use A Vacation Right Now” resonates powerfully, capturing the universal need for a break from the pressures of daily life. Abu Dhabi provides the perfect backdrop for this escape, allowing travelers to swap the everyday hustle for immersive experiences—whether exploring cultural gems, dune bashing across deserts, surfing at Surf Abu Dhabi, or reconnecting with family under the city’s iconic sunsets.
The campaign celebrates Abu Dhabi as a place where families can set their own pace, offering boundless opportunities for adventure and cherished memories. From kayaking around the Louvre Abu Dhabi to the thrill of rollercoasters, all within the warmth of Emirati hospitality, the stars enjoyed an unforgettable family retreat. They savored traditional Emirati cuisine and took leisurely sunset strolls along pristine beaches, feeling completely at home and welcomed in this vibrant destination.
H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: “We’re incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace.”
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