In 2022, Malaysia recorded 48,132 Taiwanese arrivals, thus reflecting strong pent-up demand in the post-pandemic, as Taiwan is one of the important markets for Malaysia’s tourism industry.

Held May 23-25, the event saw the Greek National Tourism Organization (GNTO) present its best MICE (meetings, incentives, conferences & exhibitions) tourism offerings at a pavilion of 200 square meters.

ICCA released the results at the IMEX 2023 expo in Frankfurt, a time and place when the international meetings and events industry gather, in person.

“The 2023 edition clearly reflected an industry pride and renewed confidence among exhibitors and, of course, a strong desire to do business with thousands of buyers,” said IMEX Chairman, Ray Bloom at the IMEX Frankfurt closing press conference at Messe Frankfurt today (Thursday 25 May).

Extensive workshopping with staff revealed a strong loyalty to some aspects of the old brand, however, it was agreed those elements representing people (the classic dots) were “a legacy to be built on”.

Some 46,000 people are expected to attend the events in the megacity in the remainder of the year, said Şekib Avdagiç, the President of the Istanbul Chamber of Commerce (İTO).

The global Meetings, Incentives, Conferences, and Exhibitions (MICE) market is experiencing remarkable growth, according to a recent market analysis conducted by Grand Review Research.